About Us

We are architects
and designers of
brand meaning

Our strategists, designers and marketers work holistically across the world to plan and build enduring meaning for brands – meaning that connects deeply with people today while being able to stretch to connect with them in new ways in the years to come.

What we do

We create brands that drive brand performance.

We create brand experiences that are distinctive, ownable, engaging and that resonate deeply and enduringly with consumers because they are rooted in fundamental emotional truths. We serve brands across industries, product categories and brand challenges and offer a comprehensive portfolio of branding and design services including: brand identity, structural design, package design, retail experience and architecture.

See examples of our work

Our belief

We believe that meaningful brands tell stories.

Brands are more than products and products are more than a list of functional benefits. Meaningful brands leverage deeply-held human beliefs and cultural cues with powerful emotional associations to express who they are, what they stand for, and how they want to be perceived by others. We craft engaging brand stories that build brand affinity to drive brand performance.

Our history

We respect brand heritage.

Our own heritage is steeped in forward-thinking leadership and industry-renowned branding and design talent. Brandimage is the result of a 2008 merger of laga and Desgrippes Gobé. Laga, with a 60+ year history, was regarded as one of America’s top FMCG design and strategy consultancies. Desgrippes Gobé, one of France’s most prestigious agencies, was founded in 1971 and is recognized as a global leader in corporate identity design and luxury branding. Brandimage became part of the brand development group of SGK in 2011.

More about our network and offices

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