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Navigating the Way to Structural Packaging Innovation

Navigating the Way to Structural Packaging Innovation

Chicago, December 4th, 2014

You’ve built a lot of brand equity into your current packaging. If you’re thinking about a structural redesign, read this new article from SGK to learn best practices for avoiding risks and fostering even greater loyalty when your new package hits the shelves.

For this and four more articles on improving brand performance from concept to consumer, read the complete Patterns report, Innovation Everywhere. Download Patterns, Issue 1, 2015.

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