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Air France: Travel with a French Touch

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    Engaged in an ambitious upmarket strategy, Air France sought to reassert itself as the global standard for premium travel, offering a luxurious in-flight experience through attentive service and high-quality products. Brandimage developed a comprehensive brand identity program to completely overhaul all customer touchpoints based on Air France’s focus on providing a pleasurable and elegant travel experience.

    Brandimage achieved this lofty goal by accompanying customers on every step of their journey, designing a visual territory to reflect the airline’s core values. We designed key implementations that offer Air France passengers a luxurious travel experience, including all new airport lounges worldwide; new cabin environments that provide greater comfort; and new digital applications to ease the travel experience.

    Photo credit: Martien Mulder @ Walter Schupfer Management, Michel Gantner, Luc Boegly, Philippe Lacombe

    Set design : Carole Gregoris

Air France: Travel with a French Touch

Engaged in an ambitious upmarket strategy, Air France sought to reassert itself as the global standard for premium travel, offering a luxurious in-flight experience through attentive service and high-quality products. Brandimage developed a comprehensive brand identity program to completely overhaul all customer touchpoints based on Air France’s focus on providing a pleasurable and elegant travel experience.

Brandimage achieved this lofty goal by accompanying customers on every step of their journey, designing a visual territory to reflect the airline’s core values. We designed key implementations that offer Air France passengers a luxurious travel experience, including all new airport lounges worldwide; new cabin environments that provide greater comfort; and new digital applications to ease the travel experience.

Photo credit: Martien Mulder @ Walter Schupfer Management, Michel Gantner, Luc Boegly, Philippe Lacombe

Set design : Carole Gregoris

#identity

SEE MORE WORK

We designed key implementations that offer Air France passengers a luxurious travel experience.

Visual identity, publishing, cabin harmony, architecture and design exhibitions and agencies, signage, uniforms, websites and digital design applications… all brand expressions are orchestrated to affirm the unique personality of the brand.

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