Carmignac, one of Europe’s leading employee-owned asset managers, is a brand that has forged its own style through boldness, conviction, and flexibility. Brandimage has created a new brand landscape through a new logo and style system to meet Carmignac’s international ambitions.
To express Carmignac’s iconic position as an aggressive, independent brand, Brandimage designed a new brand signature through a bold typeface that suggests singularity and visual unity and the use of imperial green to suggest its radiance and intensity. Its strong, emblematic symbol—a missile—affirms Carmignac’s power, evoking security and effectiveness. The brand's identity faithfully translates Carmignac’s precision, stability, and control. The new brand identity system adapts perfectly to both corporate and commercial media, representing Carmignac's independent, autonomous, and free style.
The new brand landscape now embraces the spirit and history of the brand while modernizing its image as it looks to the future.