As the embodiment of true champagne culture, G.H.MUMM Champagne House wanted to express the excellence of their products, led by the iconic Cordon Rouge cuvee.
To do so, Brandimage focused on the details of the packaging to suggest the history of the brand. The iconic red ribbon is a more intense, textured color. The typography is more assertive and bolder. We reworked the House’s crown eagle symbol, placing it at the heart of the new design. Revamped with hot-gold stamping and a more intense varnish, the foil is finished with the famous Cordon Rouge, and the coat of arms with the House’s emblematic eagle is printed in gold on black on the collar.
Staging the red sash as the brand’s iconic symbol, the brand identity design affirms the luxury brand status while expressing the brands noble heritage.
Photo credit: Michel Gantner