Air France wanted its biggest business-class lounge, located in Paris’s Charles de Gaulle airport, to reflect its brand position as a high-end airline that focuses on customer comfort. Brandimage in partnership with Noé Duchaufour-Lawrence developed the architectural concept for the 3,000-m2 lounge to evoke a harmonious stroll through a scenic park, a respite from the airport’s hectic pace.
Using a contemporary reinterpretation of the language of plants, the lounge focuses on travelers’ wellbeing, preserving each person’s privacy and freedom with dedicated spaces and divided islands that offer relaxation, diversity, and rhythm. The space is organized and structured, as if organically, by the flow of movement. The shapes, materials, and colors (shades of white, green, and ochre) evoke the organic world. Golden light, perforated wood, plant-based pointillism, overstitched leather, sculpted resin, a colorful palette, a subdued atmosphere—everything is natural, naturally.
Based on the success of this architecture concept, Brandimage rolled the design out to other locations, including New York JFK, and was awarded with the 2013 Janus du Commerce award.
Photo credit: Luc Boegly