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Grand Frais: A Fresh Take on a French Grocer

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    French food retailer Grand Frais partnered with Brandimage to create a new retail concept heralding the brand’s core values—local freshness, quality, and accessibility.

    In keeping with the brand spirit, Brandimage created a new brand identity with a label-like logo to communicate quality and powerful signage to distinguish the brand within the urban landscape. Bold and lively colors convey the freshness and good taste of the produce, and in-store visuals elevate an appreciation for food, inspiring consumer desire.

    Brandimage created an overall retail experience so that consumers could engage with Grand Frais products through tastings, recipe ideas, and lively, in-store activities. From logo to packaging, in-store furnishings to signage, advertising to shopping bags, Brandimage revitalized Grand Frais’s brand communications across all consumer touchpoints. The new retail experience has now been implemented at more than 100 stores across France.

    Based on our successful work, Brandimage was awarded with the Janus du Commerce award.

    Photo crédit: Vincent UETWILLER

Grand Frais: A Fresh Take on a French Grocer

French food retailer Grand Frais partnered with Brandimage to create a new retail concept heralding the brand’s core values—local freshness, quality, and accessibility.

In keeping with the brand spirit, Brandimage created a new brand identity with a label-like logo to communicate quality and powerful signage to distinguish the brand within the urban landscape. Bold and lively colors convey the freshness and good taste of the produce, and in-store visuals elevate an appreciation for food, inspiring consumer desire.

Brandimage created an overall retail experience so that consumers could engage with Grand Frais products through tastings, recipe ideas, and lively, in-store activities. From logo to packaging, in-store furnishings to signage, advertising to shopping bags, Brandimage revitalized Grand Frais’s brand communications across all consumer touchpoints. The new retail experience has now been implemented at more than 100 stores across France.

Based on our successful work, Brandimage was awarded with the Janus du Commerce award.

Photo crédit: Vincent UETWILLER

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