The Air France group creates a new airline, Joon. Representing the new generation Air France travel, Joon takes advantage of all her older sister’s expertise while delivering a completely new and unique brand experience.
Brandimage designed this new brand with an authentic, connected and clearly differentiated offering that stands out in the world of air transport. we brought Joon to life with brand creation, name search, visual identity creation, and overall brand style development, including uniforms, cabin interiors, livery, amenities, and digital style.
Joon is a lifestyle brand and a positive, optimistic state of mind. Short, punchy and international, the name Joon has been chosen to address a worldwide audience and particularly targets a young working clientele, the millennials.
Its visual identity builds on the electric blue color code, symbolizing the airline’s dynamic attitude and its digital style. Joon is a new state of mind a breath of fresh air in the airline business offering it’s customers to enjoy new experiences both on board and far beyond.