Paris, November 23rd, 2016
Congratulations to our team in Paris, who received the Janus du Commerce award — an award that rewards best in retail concepts, for OPTIC 2000. Optic 2000 now has almost 100 stores deployed with the new concept!
The new concept highlights the brand’s personality and expresses Optic 2000’s commitment to its positioning: “a new outlook on life”. Based on a totally modular system allowing to accommodate all lifestyles and improving the customer journey, it resulted in notable increase in sales.
The new Optic 2000 store concept created by Brandimage was recognized for its performance on all 5 Janus criteria:
The jury particularly appreciated the innovative character of the concept that breaks with the traditional codes of the customer journey.
The award ceremony was held on November 22nd 2016 under the presidency of Foreign Trade Secretary of State Matthias Fekl at the Quai d’Orsay.
View more here: OPTIC 2000: A NEW OUTLOOK ON LIFE