Paris, April 5th, 2018
Pictured above: Bénédicte Gouy (Brandimage consultant), Mickael Akiwi (Brandimage consultant), Estelle Pillet (Brandimage Account Director), Pauline Arguillère (Joon Brand Manager), Manon Mignard (Brandimage), Michael Ruet (Joon Marketing Manager), Delphine Dauge.
On 4 April 2018, Brandimage attended the Grand Prix Stratégies Du Design 2018 awards — bringing home four awards in branding, naming, packaging and architecture expertise.
After only a month and a half of existence, the brand Joon already had a reputation of 8%. A short name, solar easy to remember and understood by all whose round and warm sound evokes a positive state of mind. An Anglo-Saxon and universal semantics that is perfectly suited to an audience of Millennials who think globally and abolish borders.
Naming, visual identity, graphics, cabin harmony, uniforms, digital platform and accessories. Brandimage imagined the entire territory of the brand JOON. The electric blue color, strong and universal, punctuates the entire territory and allows to impose a unique brand style and a breath of fresh air in the universe. After only a month and a half of existence, the brand Joon already had a reputation of 8%.
With this totally renovated lounge at Paris CDG terminal 2L the objective was to bring the Air France brand style to life for a pleasurable emotional and sensorial experience. So chic!
Beyond a new food offer with on demand preparations in a New Parisian Brasserie style, the lounge features a dedicated well-being area with 2 private saunas, a relaxation area where loungers are positioned under an aurora-borealis inspired ceiling, as well as a detox bar for interior well-being. Artistic pleasure for the eyes is provided by digital sculptures and artworks.
The packaging of the ranges Food to Go and Beauty revisited to make both rituals, eat well and take care of oneself, more beautiful, simpler and giving more pleasure. Monoprix manages to free itself from the expected codes of freshness by imposing its own by the ultra transparency of the packaging, the color, a minimalism which starifies the ingredient and a complicit editorial tone.
About Grand Prix Stratégies Du Design: STRATÉGIES, has been organizing the Design Strategies Grand Prix for more than 30 years, in partnership with Arjowiggins and with the support of the UDA (Union of Advertisers).
This event aims to award each year the best achievements and campaigns in the field of design: visual identity, packaging, product design, POS / merchandising, web design, environment / signage / museography, commercial architecture, publishing design, brand name creation, sound design and global brand design and branding, connected objects ( new categories).