Brandimage honoured for excellent communications design packaging at German Design Award 2017


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Brandimage honoured for excellent communications design packaging at German Design Award 2017

Paris, January 24th, 2017

Brandimage, a leading global consultancy of brand equity architects and designers, has been awarded for excellent communications design packaging at the GERMAN DESIGN AWARD 2017. The official ceremony will be held on February 10, 2017 in Frankfurt, Germany during the AMBIENTE FAIR.  

It is the first time The Macallan has developed a full series of decanters, with exceptional carafes — an exclusive sign of discretion and elegance. The range which includes Rare Cask, REFLEXION and N°6 features the finest single malt in the most premium whisky category.

In order to meet the demands of the growing travel retail market, The Macallan has redesigned Oscuro to sit at the top of the 1824 Collection, an exclusive travel retail range. This decanter has the same bottle design as Reflexion (designed for the domestic market), but is dramatized in a full-grain leather pack in the red-amber colour of the precious whisky. 


A precious range of stunning decanters with exquisitely crafted secondary packaging created to empower the beauty of the products. The shape of each bottle is crafted to embrace the incredible quality of The Macallan whisky, demonstrating its uniqueness. A real work of goldsmith on the necks and caps and luxurious packaging designed as jewellery cases to glorify the decanters. 

To learn more about the award visit: THE MACALLAN – 1824 SERIES  


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