Cincinnati, September 12th, 2016
As trust in institutions continues to decline, inspiring consumers to seek connections to the origins and heritage behind brands is more important than ever. While design codes and cues can be used to connect with skeptical shoppers and consumers, one thing remains true: Authenticity is key.
At the Enterprise Marketing 360 Virtual Conference, our Don Childs will be presenting how to leverage these design codes and cues to tell an authentic brand story. With stunning examples, Don will explain how to decode and recode the relevant and meaningful messages for your brand to create differentiated and beautifully crafted stories that elevate consumer perceptions. VISIT OUR VIRTUAL BOOTH.
Be sure to register and tune in, Thursday September 15, 2016 at 2:20-2:40PM EDT.
Register now for Don Childs’ presentation: “GRABBING THE BRASS RING OF AUTHENTICITY: LEVERAGING DESIGN CODES TO TELL AN AUTHENTIC BRAND STORY”
About Don Childs: Don Childs is Chief Creative Officer, for BRANDIMAGE NORTH AMERICA. With over 25 years of experience, Childs has created award-winning, category-changing design, earning nearly 200 awards for design, including two gold CLIOs. He believes design doesn’t just create value, but shapes culture and impacts lives.
About Enterprise Marketing 360 Virtual Conference: The ENTERPRISE MARKETING 360 VIRTUAL CONFERENCE has twenty exciting and informative 20-minute presentations from some of the most respected marketing executives in the world. With opportunities to meet one-on-one with expert, globally recognized marketers, discuss top priorities and challenges and attend all the impactful sessions, or join with a company pass and assign the appropriate sessions to the appropriate executive.