Paris, February 10th, 2016
Brandimage, a leading global consultancy of brand equity architects and designers, partnered with Le Club des Annonceurs to present a panel discussion regarding successful brand strategy.
On Monday, February 8th 2016, major brands and their agencies joined together at The Brand Immersion conference at Pavillon Vendôme in Paris, to share their winning strategies with other branding enthusiasts. These brands have been rated by the public as remarkable examples of evolution in brand equity over recent years.
The focus of the conference was to present best practices and winning strategies of brands by those who create them. Driven by the marketing and communication directors, 5 among 30 “Champion Brands” explained their strategy during this panel discussion.
A few key topics included:
• How to maintain a consistent and meaningful brand identity with the segmentation of messages and audiences.
• How to defend its share of the vote at the time of hyper-fragmentation of the media/channels.
• How to maximize the fit between brand proposition and customer expectations, without drowning in new opportunities related to technological innovation and data.
Air France was one of the main contributing panelists, and discussed how Brandimage played an integral role in their branding efforts, specifically by developing a comprehensive brand identity to provide a pleasurable and luxurious travel experience to its customers. Caroline Fontaine - VP Design Advertising and Branding Air France, together with Delphine Dauge - Agency Director Brandimage, Bertille Tolédano – President BETC, and Jean-Philippe Bertaud – CEO KR Media, shared their experience in working together to achieve meaningful, consistent and successful brand communications.
Other brands who were part of the research study : Axa, Airbnb, Adidas, Oasis, Orange, Hello Bank, Heineken, Perrier, Peugeot, La Banque Postale, Total, and AccorHotels.
ABOUT LE CLUB DES ANNONCEURS
Le Club des Annonceurs, a non-profit organization founded 20 years ago. With 170 members from 110 companies, it is a strong network of marketing and communication professionals, which organizes many events throughout the year. Learn more at LECLUBDESANNONCEURS.COM, and follow them on LINKEDIN and FACEBOOK.
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is an SGK group company. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW).