The Inside Scoop on 4 Creative Leadership Models in CPG Companies


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The Inside Scoop on 4 Creative Leadership Models in CPG Companies

Cincinnati, February 17th, 2017

Approaches to managing brand design have changed drastically over the last ten years, with design strategy and creative leadership playing a much larger role across all brand communication touch points.

Choosing the optimal creative management approach for your CPG brand can bring substantial benefits, making your team more efficient and effective. In the constantly evolving world of CPG brand design, knowledge is key. 

In the next BRANDSQUARE webinar, join our Scot Lucas, as he examines the pros and cons of four major management styles and discover which style is best for your organization. 

Be sure to register and tune in February 16, 2017 at 1-1:30 ET.

Register now for Scott Lucas’ BrandSquare webinar: THE INSIDE SCOOP ON 4 CREATIVE LEADERSHIP MODELS IN CPG COMPANIES  

About Scott Lucas: Scott is a second-generation branding and design leader who began his professional career 20 years ago as an account executive in Philadelphia and New York before moving to Cincinnati. As Managing Director, Scott leads the Brandimage North America team to deliver exceptional and meaningful branding and design solutions. For Scott, effective package design leverages an optimum mix of shopper motivation and consumer connection. He has created and implemented global packaging strategies in the U.S., Europe and Asia and has worked in every category, from consumer products to pharmaceuticals. Clients include some of the world’s largest brands: Procter & Gamble, Kellogg’s, Kraft Heinz, 3M, Schwinn, PPG, Wrigley, AT&T, General Motors, Anheuser Busch, Frito-Lay, Wal-Mart, Bayer, American Express, Johnson & Johnson, The Scotts Company and ConAgra.


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