Brandimage creates MIPIM new logo and brand architecture


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Brandimage creates MIPIM new logo and brand architecture

Paris, February 10th, 2016

Brandimage, a leading global consultancy of brand equity architects and designers, announced that it has created a new brand identity for MIPIM.

Reed Midem group missioned Brandimage to create a new brand platform and develop the new corporate identity of its brands that are references on the Retail and Real Estate events sector.

Following up on the new MAPIC identity release, Reed Midem group now unveils the new identity of the MIPIM, the world’s property market that brings together the most influential international property players from all sectors (office, residential, retail, healthcare, sport, logistics and industrial), during its 27th edition that will be held in Cannes, France from 15 to 18 March 2016. 

The brand’s ambition was to affirm MIPIM’s image as an international expert in real estate events organization and to build on a consistent brand architecture.

Brandimage has designed an identity brand block which both expresses MIPIM’s expertise, professionalism, and its openness to the world to imagine and build tomorrow’s real-estate projects.

Another ambition for the new brand identity was to create a powerful and modular system to build and develop MIPIM’s other event formats already existing in the portfolio (Mipim UK, Mipim Summit Asia, Mipim Japan,…).

Brandimage delivered a new graphic expression and a clear and simplified brand architecture that convey the values, ambitions and embody the strengths of a worldwide network.



Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is an SGK Group company. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). 



Annette Klek 
+33 1 44 18 45 15

Jennifer Adams
+1 513 703 7085


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