Paris, June 26th, 2014
Air France is upscaling and setting itself apart. The airline's aim is to offer the highest quality product on the market and provide the best service.
Announcing the new Air France style Brandimage completely redesigned the cabin environment from La Première to Economy, offering Air France passengers a new travel experience: the art of traveling French style.
Brandimage also developed a creative approach with two levels of expression:
LA PREMIÈRE SUITE
Brandimage designed the cabin as a timeless world apart, perfectly in line with the current "homely" trend.
Brandimage also created the ranges of accessories to express Parisian elegance, French lifestyle and a discreet luxuriousness:
Curves, colors, fabrics and finishes create a unique, sophisticated and refined atmosphere and ensure that La Première suite is a benchmark for luxury First Class cabins.
THE BUSINESS CABIN HAS BEEN REVAMPED TO CREATE A COCOON
Brandimage devised the new Business class to be a world of efficiency and comfort at the service of a very busy, demanding and international clientèle:
Brandimage drew inspiration from French savoir-faire, visiting the grand classics of the furnishing world to create resolutely modern accessories:
PREMIUM ECONOMY AND ECONOMY: AN UPSCALE RANGE FOR EVERYONE
Brandimage have redesigned the Economy and Premium Economy cabins so that every passenger can travel in the best conditions:
AIR FRANCE IS IN THE AIR EVENT
Revealed in Shanghai on May 8, then displayed in the "Air France is in the Air" event in New York from June 26-28, these new products were very well received by the international press and the general public. You may also experience them at the next "Air France is in the Air" event in Paris from September 13 to 21.
ABOUT BRANDIMAGE – DESGRIPPES & LAGA
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW).
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