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Brandimage has redesigned all long-haul cabins for Air France offering a unique ‘French touch’ travel experience

# PRESS RELEASE

French art de vivre Se renouveler pour mieux signifier son engagement Mettre en scène l’engagement de la marque Société Générale Private Banking - LE 29 H: an emblematic address The new Refashion brand, the eco-organization of the textile industry Europcar Mobility Group, Préempter le secteur de la mobilité Brandimage creates the new visual territory for the ALD Automotive brand La Poste, Simplifier pour donner les signes du changement Brandimage designs the new SkyTeam lounge in Istanbul Brandimage presents 39 BI its startup incubator Brandimage is proud to receive 2 awards with Accor: Grand Prix Stratégies Gold in corporate identity and the Janus de la Marque 8 Digital and Beauty Trends in Asia Brandimage Teams Up With Accor to Implement Its New Strategy: Bringing Augmented Hospitality To Life Brandimage Repositions the Grand Marnier brand Brandimage Creates the New Brand Territory for Societe Generale Brandimage Packaging Design for 7-Eleven Private Label Brands Brandimage Creates the New Corporate Identity for Europcar Group: Europcar Mobility Group The Experience Age: A New Reality for Chinese Consumers Brandimage Wins Three GDUSA Package Design Excellence Awards for Design of 7-Eleven® Packaging Brandimage Brings Home Four Awards at Grand Prix Stratégies Du Design 2018 Brandimage redesigns the KMS professional hair care range in a new urban style Brandimage boosts the ultra-fresh style for Monoprix’s new Food To Go line Monoprix taps Brandimage to design the packaging for its new skin care line Brandimage creates a new visual vocabulary for MMA Brandimage creates the new store concept for the chocolatier Corné Port-Royal By redesigning Goldwell Dualsenses and StyleSign, Brandimage creates a new generation of professional hair care products for KAO It's a 'Braves' new world for Coopers’ Craft in Atlanta Brandimage Awarded at the 2017 Vertex Awards The Inside Scoop on 4 Creative Leadership Models in CPG Companies Brandimage designed the VIP lounge for the Daegu Shinsegae department store in South Korea Brandimage honoured for excellent communications design packaging at German Design Award 2017 Fun, fast, smart, strong: 4 millennial marketing must-haves New HOP! Air France lounge in Paris-Orly airport Four key trends that define how millennials interact with brands Brandimage and Optic 2000 awarded with the Janus du Commerce 5 trends of innovative retail How to unlock the design codes that reveal craft and luxury Brandimage designs the new and distinctive The Macallan’s Double Cask Together with Wavestone, Brandimage gives birth to a new player in consultancy Brandimage teamed up with Necker Children’s Hospital (AP-HP) to imagine « La Suite » Don Childs to Present at the Enterprise Marketing 360 Virtual Conference Why strong branding is crucial for startups Urban icons, a photographic encounter by Alain Doré A Taste of Bourbon Branding: Telling authentic stories with design 4 Ways to Create Brand Meaning with the New FDA Label Update 5 ways brands can leverage the men’s beauty market CHINA: LAND OF OPPORTUNITY meeting new challenges with a new consumer focus Brandimage repositions the Kerasilk professional hair care range THE NEW LUXURY CODES 4 ways venerable brands are reinventing their allure Le Club des Annonceurs presents new research study at The Brand Immersion conference in Paris Brandimage creates MIPIM new logo and brand architecture Brandimage designs the Carmignac logo and creates the brand’s new design landscape Brandimage designs the new architectural concept for SkyTeam lounges Crédit Agricole: Brandimage designs the new outdoor signage Danone Yili: Brandimage Designs China’s Top Selling Water A Haven of Peace: Air France opens new and improved lounge in Bordeaux Clean Labeling: An opportunity to reconcile with the past and refocus on what consumers really want Optic 2000: Brandimage designs the new retail concept for optician stores Brandimage refreshes Club Med’s image through a new visual territory and identity system GDUSA Awards: Brandimage’s Influence in Packaging Design Felt Across Store Aisles Tips For Taking Control Of Your Brand On The Digital Shelf Navigating the Way to Structural Packaging Innovation For Lissac, Brandimage creates a store concept synonymous with expertise Brandimage honors the ultimate whisky with The Macallan 1824 Masters Series The Art of Hosting or How to Create a memorable Customer Experience Tomorrow The Revolution Happens: How 3D Printing Will Change Everything How the FDA's new nutrition label can deepen brand meaning Brandimage has redesigned all long-haul cabins for Air France offering a unique ‘French touch’ travel experience Brandimage creates new design for the Europcar Privilege program Behind the design of Bang Bang Decoding the Design of Motivation: Brandimage's presentation at the 2014 FUSE conference Behind the Design of Narcissique Behind the design of Bur Is your brand meaningful? Ask yourself these 5 questions With Kerasilk, Brandimage designs a new generation of products to manage unmanageable hair Beauty Amidst The Bustle: Brandimage Wins Janus du Commerce Prize For Air France Lounge Remembering Branding Icon Marc Gobé Brandimage Honored for Package Design in 2013 American Graphic Design Awards – Awards Honor Design Excellence Packaging Non-Negotiables: 3 Things Packaging Must Do To Make Its Way Into Shoppers’ Carts With Lierac Homme, Brandimage has designed a new generation of high-tech skin boosting products for men. 5 Lessons Brands Can Learn From Luxury Brandimage creates a chic Parisian retail environment for Beaugrenelle mall

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Brandimage has redesigned all long-haul cabins for Air France offering a unique ‘French touch’ travel experience

Paris, June 26th, 2014

Air France is upscaling and setting itself apart. The airline's aim is to offer the highest quality product on the market and provide the best service.

Announcing the new Air France style Brandimage completely redesigned the cabin environment from La Première to Economy, offering Air France passengers a new travel experience: the art of traveling French style.
Brandimage also developed a creative approach with two levels of expression:

  1. Permanent elements are treated with a more upscale approach showcasing the brand's attributes to establish and consolidate its leadership.
  2. A set of temporary elements incarnate the "French Touch" and the brand's modern dynamic.

 

LA PREMIÈRE SUITE
Brandimage designed the cabin as a timeless world apart, perfectly in line with the current "homely" trend.

  • Noble, comfortable and subtle materials have been used: woolen fabrics, raw silk curtains, Corian-inspired tables, and more
  • Streamlined and inviting shapes: the seat captures movement in its fluid design whilst the ottoman represents a warm invitation.

 

Brandimage also created the ranges of accessories to express Parisian elegance, French lifestyle and a discreet luxuriousness:

  • a night kit and a comfort kit, so that every La Première guest is as comfortable onboard as they would be spending a night at home.
  • a soft cushion decorated with soothingly colored seahorses
  • a Givenchy welcome pack designed as an elegant toilet bag, to look one's best throughout even the longest flight

 

Curves, colors, fabrics and finishes create a unique, sophisticated and refined atmosphere and ensure that La Première suite is a benchmark for luxury First Class cabins.

THE BUSINESS CABIN HAS BEEN REVAMPED TO CREATE A COCOON
Brandimage devised the new Business class to be a world of efficiency and comfort at the service of a very busy, demanding and international clientèle:

  • Intelligent shapes create a modular space that adapts to different moments during the flight: work, relaxation, dining and sleeping
  • A comfortable and high-end environment reflected in the choice of materials: padded seats, leather, woolen fabrics
  • Affirmation of the brand's strength with ubiquitous Air France colors and the use of the brand's icon, the Accent, on the seat back.

 

Brandimage drew inspiration from French savoir-faire, visiting the grand classics of the furnishing world to create resolutely modern accessories:

  • collections of sophisticated and elegant accessories inspired by the retro-vintage trend showcase the brand's symbol, the Accent, in all its glory
  • a night kit redesigned to adapt to the new full flat seat, a blanket that becomes a soft duvet with a delicate feel

 

PREMIUM ECONOMY AND ECONOMY: AN UPSCALE RANGE FOR EVERYONE
Brandimage have redesigned the Economy and Premium Economy cabins so that every passenger can travel in the best conditions:

  • a choice of noble and comfortable fabrics: a leather headrest, woolen fabric for the seats
  • care for detail right down to the finish: elegant top-stitching highlights the streamlined shape of the seats
  • contemporary and refined environment: onboard accessories showcase the brand's iconic Accent and decorate the cabin throughout
  • a user-friendly entertainment system: a contemporary graphic interface inspired by tablets and smartphones

 

AIR FRANCE IS IN THE AIR EVENT
Revealed in Shanghai on May 8, then displayed in the "Air France is in the Air" event in New York from June 26-28, these new products were very well received by the international press and the general public. You may also experience them at the next "Air France is in the Air" event in Paris from September 13 to 21.

MORE ABOUT OUR WORK FOR AIR FRANCE

 

 

ABOUT BRANDIMAGE – DESGRIPPES & LAGA

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW).

PRESS CONTACTS

Annette Klek
+33 1 44 18 45 15

Jennifer Adams
+1 513 703 7085

 

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