Kao Cosmetics hair care brand Goldwell wished to relaunch its professional premium hair care line Kerasilk. To develop the new brand identity design, Brandimage worked on the brand design concept as well as structural and graphic packaging design, introducing luxury codes with a minimalistic layout and applying a sophisticated color palette to highlight the quality of the products.
Brandimage created a technical yet feminine design. The contemporary shapes with their pure lines emphasize the high performance and soft formulation of the products. The refined and simple graphic style affirms their exclusive efficiency. With this elegant and upscale packaging, the Kerasilk range highlights the efficiency of the brand’s formulas and the premium positioning of the range, which is available in over 40 countries.