LIERAC Laboratories, France’s leading dermo-cosmetic brand specializing in anti-ageing products, launched LIERAC Homme, providing men with a range that revamps skincare routines. To convey the brand’s identity, Brandimage chose masculine colors and an understated, high-tech structure in black and silver to increase the impact of the entire line on store shelves. To distinguish products within the range, the packaging design structure organizes and emphasizes product information with color markers in the center, highlighting the product name to ease consumers’ product choices. The streamlined, elegant design offers men a complete range of new-generation, high-tech products with a premium positioning, boasting LIERAC Homme’s high-end formulas.
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