Tasked to create a differentiated brand image juxtaposed against serious nutrition & FMCG, the client, Sirio engaged Brandimage to create a professional and efficacious brand identity for Wewow while still maintaining the creative appeal for consumers in the Chinese market.
While there are several imported brands on individual categories mainly selling via e-commerce, there are no local competitors and clear market leader in the Chinese market covering a similar portfolio under 1 master brand. This presented a great opportunity for Sirio to stand out and set unprecedented benchmarks as the go-to market leader.
An iconic identity with strong category cues was essential for the master & range brands to aesthetically appeal to consumers. Brandimage ran a competitor and opportunity landscape audit for Sirio, an in-depth analysis on the current Wewow brand, alongside design territory exploration.