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Sinarmas Gu You Jia Healthy Instant Beverage/Soup Packaging Design Renu by Bausch + Lomb Aldi China Brand Products of Food and Non-Food Categories Coopers' Craft Revealing the Spirit of the Brotherhood Heinz BBQ Sauce Joon, Air France’s younger sister PARAMOUNT by PPG EGGO SLURPEE Europcar - Moving Your Way Patchi: The Rebirth of Gift Chocolate Wicked Kitchen: Engaging the Millennial Consumer Optic 2000: A New Outlook on Life Crédit Agricole: A Powerful Identity in Every Region Air France's Hop! Jumping into a New Brand Identity The Macallan 1824 Masters Series: A Distinguished Design for an Iconic Brand New Visual Vocabulary for MMA Insurance SkyTeam Exclusive Lounge, an Oasis of Tranquility Monoprix, La Beauté du Visage Beaugrenelle Apsys Shopping Mall: A Chic Twist on a Parisian Retail Environment A new store concept for the chocolatier Corné Port-Royal Air France: Travel with a French Touch Sinarmas Yan Xing Yi Zhi Meal Replacement Packaging Design G.H.MUMM - Pernod Ricard: Expressing the Noble Heritage of Cordon Rouge Lee Kum Kee Mix Delight Flying Blue, create a companion brand for an inspiring airline loyalty program Tyson Delightful 7-Eleven's Yosemite Road Wine The ‘France is in the air’ experience in the new Air France lounge Newell Rubbermaid crafted for China Embody an artistic vision, Carmignac Foundation Tyson Chica Go Chicken Cup A modern identity for a major player in mobility Kotex Yili Danone: Global Flair for a Local Water Brand Huggies T6 ultra-premium Diapers for China InterRent: Driving a New Brand Identity Grand Frais: A Fresh Take on a French Grocer Keebler Cookies: Elevating Ernie and his Elfin Magic Watsons Halal Shampoo Sirio Wewow Gummy Yoplait: Defining Flavorful, Joyful Variety LIERAC Homme- Masculine Skin Care Accor’s Grand Mercure Mei Jue: Tailor-Made for China Accor’s Grand Mercure: A Global Hotel with Local Flair La Suite: Designing a New Space at Necker Children’s Hospital V8 + Energy Reimagines Energy Drinks Goldwell Kerasilk – Kao: Highlighting a Professional Hair Care Range Wavestone: A New Era in Consultancy Daegu Shinsegae Department Store VIP Lounge LIERAC - Alès Group: A “Simply So French” Skin Care Approach Carmignac: Strengthening the Brand Landscape SkyTeam SkyPriority: Making Travel Seamless Air France Business Lounge: A Promenade in a French Garden Lissac Optician Stores: Looking to the Future Phyto Specific - Alès Group: Premium packaging design with ethnic appeal 7-Eleven: GO!Yum and GO!Smart Neuhaus Chocolatier: Creating an Alley of Desire Toison d’Or: An Exciting, Natural Shopping Mall The Macallan Rare Cask: Challenging the conventions of Whisky Creation Kroger HMR: Hispanic Street Eats Ultra-fresh style for Monoprix’s new Food To Go line Goldwell Dualsenses and StyleSign: Creating a New Generation of Professional Hair Care Products Club Med: Inspiring Happiness

Wicked Kitchen: Engaging the Millennial Consumer

“Wicked Kitchen is a brand for the Millennial generation with a personality that’s intriguing, a bit mischievous, and humorous. It’s edgy yet approachable.”

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#IDENTITY

Sinarmas Gu You Jia Healthy Instant Beverage/Soup Packaging Design Renu by Bausch + Lomb Aldi China Brand Products of Food and Non-Food Categories Coopers' Craft Revealing the Spirit of the Brotherhood Heinz BBQ Sauce Joon, Air France’s younger sister PARAMOUNT by PPG EGGO SLURPEE Europcar - Moving Your Way Patchi: The Rebirth of Gift Chocolate Wicked Kitchen: Engaging the Millennial Consumer Optic 2000: A New Outlook on Life Crédit Agricole: A Powerful Identity in Every Region Air France's Hop! Jumping into a New Brand Identity The Macallan 1824 Masters Series: A Distinguished Design for an Iconic Brand New Visual Vocabulary for MMA Insurance SkyTeam Exclusive Lounge, an Oasis of Tranquility Monoprix, La Beauté du Visage Beaugrenelle Apsys Shopping Mall: A Chic Twist on a Parisian Retail Environment A new store concept for the chocolatier Corné Port-Royal Air France: Travel with a French Touch Sinarmas Yan Xing Yi Zhi Meal Replacement Packaging Design G.H.MUMM - Pernod Ricard: Expressing the Noble Heritage of Cordon Rouge Lee Kum Kee Mix Delight Flying Blue, create a companion brand for an inspiring airline loyalty program Tyson Delightful 7-Eleven's Yosemite Road Wine The ‘France is in the air’ experience in the new Air France lounge Newell Rubbermaid crafted for China Embody an artistic vision, Carmignac Foundation Tyson Chica Go Chicken Cup A modern identity for a major player in mobility Kotex Yili Danone: Global Flair for a Local Water Brand Huggies T6 ultra-premium Diapers for China InterRent: Driving a New Brand Identity Grand Frais: A Fresh Take on a French Grocer Keebler Cookies: Elevating Ernie and his Elfin Magic Watsons Halal Shampoo Sirio Wewow Gummy Yoplait: Defining Flavorful, Joyful Variety LIERAC Homme- Masculine Skin Care Accor’s Grand Mercure Mei Jue: Tailor-Made for China Accor’s Grand Mercure: A Global Hotel with Local Flair La Suite: Designing a New Space at Necker Children’s Hospital V8 + Energy Reimagines Energy Drinks Goldwell Kerasilk – Kao: Highlighting a Professional Hair Care Range Wavestone: A New Era in Consultancy Daegu Shinsegae Department Store VIP Lounge LIERAC - Alès Group: A “Simply So French” Skin Care Approach Carmignac: Strengthening the Brand Landscape SkyTeam SkyPriority: Making Travel Seamless Air France Business Lounge: A Promenade in a French Garden Lissac Optician Stores: Looking to the Future Phyto Specific - Alès Group: Premium packaging design with ethnic appeal 7-Eleven: GO!Yum and GO!Smart Neuhaus Chocolatier: Creating an Alley of Desire Toison d’Or: An Exciting, Natural Shopping Mall The Macallan Rare Cask: Challenging the conventions of Whisky Creation Kroger HMR: Hispanic Street Eats Ultra-fresh style for Monoprix’s new Food To Go line Goldwell Dualsenses and StyleSign: Creating a New Generation of Professional Hair Care Products Club Med: Inspiring Happiness

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Wicked Kitchen: Engaging the Millennial Consumer

Wicked Kitchen: Engaging the Millennial Consumer

New food brand Wicked Kitchen wished to target Millenials while capturing the authenticity of the street food culture. Brandimage helped Wicked Kitchen establish itself as a bona fide brand for this generation.

Brandimage positioned the brand as edgy, intriguing, slightly mischievous but approachable brand with an easygoing sense of humor. Leveraging the insight that Millennials are seeking authenticity not only in the product but in the company itself, Brandimage explored different archetypal perspectives for platform development: explorer, creator and jester.

The outcome was a highly ownable brand based on this consumer’s love of humor and bold flavor that engaged on multiple levels. The Wicked Kitchen food truck has been wildly successful and serves as an exceptional incubator for recipe research as it travels around the country.

“Wicked Kitchen is a brand for the Millennial generation with a personality that’s intriguing, a bit mischievous, and humorous. It’s edgy yet approachable.”

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