KAO brands, which has worked with Brandimage in expanding the graphic and stylistic territory of the GOLDWELL brand since 2008, wished to relaunch the Goldwell Dualsenses and StyleSign brands, introducing professional care and styling lines.
Brandimage developed new package design for the brands, which offer high-performing formulas and new hair care technologies that work together to support beautiful hair and great style. A contemporary, complementary design communicates the new synergy of the care and styling lines using minimalistic forms and the same color coding.
The new designs play with the inversion of colors. Dualsenses packaging displays an elegant white matte, enhancing the cosmetic focus of the care line, and colored, metallic typography to emphasize its energy and modernity. StyleSign packaging is punctuated by minimalistic inspirations with a clear, structured layout and distinctive color coding to ease orientation across different sub-lines.
Through the complementary design, Brandimage ensured that the packaging of the Dualsenses and StyleSign are the perfect match to any Goldwell color received at the salon.