Monoprix, La Beauté du Visage
Monoprix launches a new beauty range designed to make urban women's everyday life more attractive. Resolutely urban, practical and accessible,"La Beauté du Visage" from Monoprix features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks.
Brandimage repositioned the range, segmented the offer, created a sleek and elegant graphic identity for the packaging style and defined a positive, didactic editorial tone. Using the famous apostrophe, iconic sign of the brand, as an open window on the key ingredient or texture of each product, the packaging evokes the beauty gesture combining effectiveness and pleasure of use. The choice of the transparency of the containers naturally corresponds to the simplicity of the graphic design, for a chic and stylish result.
Brandimage has chosen an optimistic, committed and didactic tone, focused on product benefit, with the aim of simplifying the understanding of the offer and conveying Monoprix's desire to offer women genuine products, that say what they do and do what they say.