Toison d’Or, a 72,000-m French shopping mall located in Dijon, needed an engaging interior design and a new identity. With a new layout and furnishings, Toison d’Or now offers shoppers an exciting, natural retail experience.
Brandimage created the new brand identity and retail design for Toison d’Or to ensure perfect alignment with the requirements of the mall’s four-star accreditation. With its uninterrupted lines, cadenced curves, and pure lighting scheme, Toison d’Or offers a balanced experience full of softness and lightness punctuated by wow effects, such as the hanging garden, restaurant, and music squares, which create surprise and establish areas for living and fun. Specially designed furniture in organic shapes provides fluidity across the space, and a sophisticated lighting scheme accompanies this experience throughout.
Brandimage envisioned a natural space, using pure, natural materials such as glass, wood, and resin as well as lush plants to achieve a premium atmosphere of calm and wellbeing.
Photo credit: Mathieu Ducros/Opictures