Yoplait, representing the traditional side of a rapidly evolving market, needed to redefine its purpose to regain relevance and reinvigorate its loyal base of yogurt lovers. In a category saturated by perceived benefits and exotic competitive brands, Yoplait stands alone in offering an incredible variety of flavors and experiences that represent the simple, joyful goodness of yogurt.
To convey this, Brandimage took an open and relaxed design approach that allows Yoplait’s colorful personality to shine through. Vibrant waves of color create strong blocking at shelf and a platform for celebrating the wide varieties of flavor and segments. The bright, saturated palette translates cleanly across a staggering array of structures and printing challenges, creating a portfolio of seemingly endless flavorful, joyful variety.