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Why strong branding is crucial for startups

Why strong branding is crucial for startups

PARIS , September 7th, 2016

You have the ideas. You are a master in technology, but do you know how to seduce your various audiences? If you’d like your brand to be noticed, it is important to differentiate in a way that develops bonds with your audience. This is especially true for startups looking to make their mark and establish long-lasting brand loyalty. 

Our Charlotte Fessou, Strategy & New Business Director of Brandimage (Paris), will be discussing why branding is crucial for the increasingly competitive startup environment at the IoT Valley Meetup on Friday September 9, 2016 at noon at the IoT Valley Campus, located in the outskirts of Toulouse — 425 Rue Jean Rostand, 31670 Labège, France. 

Among other things, this presentation will teach you:

•    How to differentiate among the 476,000 startups created every month
•    How to develop a story beyond your product to touch the heart of your audience
•    How to communicate consistently to provide a seamless, meaningful experience 
•    How to establish long-lasting brand loyalty 

This presentation will be given at a meeting with innovating start-up entrepreneurs — composed of innovators in the area of the Internet of things and connected objects. 

Brandimage has developed a specific offer dedicated for the startups, the future leading brands. Acting quickly and better with tailor-made talent teams to ensure increased performance.

For more information on this offer, contact us

About IoT Valley:

IoT Valley is an association concentrated on innovative companies with more than 40 startups and an acceleration program, the Connected.Camp. IoT regularly organizes events that include students, contractors and representatives of major groups, to make it possible for all innovators to meet each other. Learn more here.

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