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Decoding the Design of Motivation: Brandimage's presentation at the 2014 FUSE conference

Decoding the Design of Motivation: Brandimage's presentation at the 2014 FUSE conference

Chicago , March 26th, 2014

CHICAGO, IL, MARCH 26, 2014—Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced today that it will present “Decoding the Design of Motivation” installation at the FUSE 2014 Conference, April 7-9, 2014, in Chicago.

At FUSE, Brandimage will unveil an installation of creative artifacts, “The Meaning of Motivation – An Exploration of How Design Establishes Trust At The Point Of Transaction and Entices People To Buy And Try.” Curated and designed by Brandimage, the creative installation will emphasize how design can create powerful meaning that makes people see ordinary branded propositions in new ways. Leveraging its global creative network, the installation will demonstrate Brandimage’s Meaningful Branding approach and how cultural and individual perspectives come together in ideas that drive emotions – transforming brands from commodities to must haves. The emphasis for each artifact created for display in the installation will be on how consumer emotion and perception can be influenced by design to create brand desirability.

Some examples of the concepts created by Brandimage for the Fuse event:

The world’s most respected conference in the brand strategy and design community, the 18th annual FUSE conference explores design as a strategic lever and invaluable asset in building better brands and more meaningful relationships with consumers. With One Collective Voice, FUSE becomes a forum for all to share stories, inspiration and best practices. FUSE 2014, to learn more please visit: http://www.iirusa.com/fuse/home.xml

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW).

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