The Macallan 1824 Masters Series embraces mastery, showcasing the uniqueness of its single-malt Scotch whisky. To reinforce the luxurious nature and the premium position of the brand, Brandimage created stunning decanters as well as exquisitely crafted secondary packaging for the entire range.
Each decanter is designed to magnify the codes and the history of The Macallan. Suggesting verticality, height, and elegance, 1824 Masters Series decanters are starkly different than the traditional bottle shape, which is usually low-built and wide. The multi-faceted design, which evokes the quality and prestige of the whisky, is reminiscent of refined glass art and jewelry.
The secondary packaging suggests the spirit of a jewelry case, with great sobriety on the outside while being highly crafted on the inside. The design of the opening system highlights the brand’s triangle, reflecting The Macallan’s brand identity in every detail.