The new Daegu department store of the Shinsegae Group, a South Korean department store network, combines shopping, leisure, and culture with a blend of traditional shopping areas, a rooftop aquarium, indoor and outdoor mini theme parks, an art gallery, and a concert hall. Shinsegae was seeking to develop a VIP lounge at its Daegu store to provide a respite for its most loyal customers inside the frenzy of a busy shopping center.
Brandimage designed the 265-m2 lounge, drawing inspiration from nature to create a calm and relaxing atmosphere comprising a reception desk, an 80-seat lounge area, and a dedicated space for children. Luminous, perforated, wooden wall panels provide warm ambience, and subdued tones for finishes and materials combine modernity, elegance, and naturalness. Illuminated ceiling coves enhance the soothing and relaxing atmosphere. To enhance the luxury and modernity of this VIP lounge, furniture was selected from renowned designers.
Brandimage imagined a modern and powerful concept, complementing Daegu’s overall store design in accordance with Asian luxury codes.